A Digital Retransformation

Morlife

Morlife

As one of the Australian leading health food manufacturers, Morlife has been leading the wellness revolution since 2000. They required a website rebuild to establish their desired brand positioning in the market. Considering that 75% of Morlife traffic is on a mobile device, I designed the site with a 'mobile first' mindset. User interface was designed specifically for the style of passion and energy.

This e-store is a highly customised e-commerce website, inspite of numerous Shopify constraints, and is 100% responsive and dynamic.

  • Project Type

    eCommerce

  • Deliverable

    • UX/UI Design

    • Web Design

    • Front-end Development

  • Year

    2016

  • Visit Website
Morlife Overview
Design Choices

Colours and Typography

morlife's Colours and Typography
The Website

Homepage Design

Morlife's previous website was lack of structure. With a poor online experience, sales was slow back in the time. In the new design, content and products are restructured. I emulated the Morlife branding by using colors, focusing on clean and easy to navigate interface.

morlife's Homepage Design
UX & UI

Layout Creation

A modern user interface catering to the healthy food lovers. This website redesign allows customers to easily find and purchase items - all within a seamless brand experience.

Morlife's Layout Creation 1
Morlife's Layout Creation 2
Morlife's Layout Creation 3
Morlife's Layout Creation 4
Morlife's Layout Creation 5
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